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Here you will find articles to help you further the success of your business and learn scientifically proven ways to increase your conversion rates. Subscribe to stay up to date with all our latest blogs as and when they come out at the same time we'll also grant you full access to our free eBook library with more tips and tricks to stay at the top of your game. Scroll further to find full access to all our past blogs.

Barry Ireland

Apr 23, 20214 min read

Making The Most Out of Current Data

One of the first steps when working ‘on’ our business is by examining our business strategy and process efficiency and a great way to..

21 views0 comments

Barry Ireland

Apr 16, 20213 min read

Why Consistency Matters

Hello again in this video I will let you know why Consistency matters. When it comes to customer experience, one of the biggest..

22 views0 comments

Your Call To Action Is Only As Strong As The Funnel It Feeds into

Barry Ireland

Mar 17, 20213 min read

Your Call To Action Is Only As Strong As The Funnel It Feeds into

There’s a lot of advice out there about Calls to Action (CTAs) – where to place them, how to write them, what kind of verbs to use..

22 views0 comments

Five Ways to Keep Your Landlords Happy in Uncertain Times

Barry Ireland

Feb 22, 20213 min read

Five Ways to Keep Your Landlords Happy in Uncertain Times

Whether you’re looking to retain existing clients or entice prospective ones, great Customer Experience (CX) is essential. And while CX is..

34 views0 comments

How Mobile Work Apps Can Transform How You Work

Barry Ireland

Feb 1, 20213 min read

How Mobile Work Apps Can Transform How You Work

With the rise of remote working and changing attitudes towards flexibility, 2020 saw the majority of businesses catapulted into a new era..

46 views0 comments

How Irrelevant Emails Campaigns Damage Your Sales (And What to Do About It)

Barry Ireland

Jan 18, 20213 min read

How Irrelevant Emails Campaigns Damage Your Sales (And What to Do About It)

In this article, we’re going to explore how your agency can avoid spamming prospects and do email marketing better. But first..

9 views0 comments

Preparing Your Agency For 2021: Five Key Trends

Barry Ireland

Jan 5, 20213 min read

Preparing Your Agency For 2021: Five Key Trends

2020 has been a year of unprecedented challenges, and few of us will mourn its passing. But with the stirrings of a newly mutated form of...

18 views0 comments

The Anatomy of a High-Converting Landing Page

Active Agent

Dec 14, 20204 min read

The Anatomy of a High-Converting Landing Page

When it comes to capturing prospects’ attention, estate agents definitely underperform. It’s not that we’re incapable; it’s just that the...

39 views0 comments

Why Consistency Matters for Estate and Lettings Agencies

Active Agent

Nov 30, 20203 min read

Why Consistency Matters for Estate and Lettings Agencies

When it comes to customer experience, one of the biggest challenges facing estate and lettings agencies is consistency: ensuring that..

27 views0 comments

Are You Tapping Into Your Customers’ Emotions?

Active Agent

Nov 23, 20203 min read

Are You Tapping Into Your Customers’ Emotions?

According to Harvard Professor Gerald Zaltman, 95% of decisions are made by the subconscious mind. He believes the key to winning clients..

8 views0 comments

Active Agent

Nov 16, 20203 min read

Three Ways to Improve Staff Performance using Active Agent

A high performing workforce is the backbone of any successful agency. But ensuring your employees are working to their full potential is..

10 views0 comments

Active Agent

Nov 9, 20203 min read

Five Ways Active Agent Can Help Your Agency Through Lockdown

As lockdown 2.0 begins, the recent property mini-boom is most likely at its end. While property and letting agencies can continue..

8 views0 comments

How Estate and Letting Agencies Can Do More with Data

Active Agent

Nov 2, 20204 min read

How Estate and Letting Agencies Can Do More with Data

In 2017, The Economist magazine claimed that data was more valuable than oil. And the world does seem to be obsessed with the stuff – from..

7 views0 comments

Barry Ireland

Oct 26, 20203 min read

The Art of Winning Back Leads You Lost

Nothing stings more than a client you know should’ve been yours signing up with a competitor. No matter how often you win those battles..

16 views0 comments

Active Agent

Oct 11, 20203 min read

Three Ways to Rebuild Your Agency Post-Lockdown With Active Agent

For most estate and letting agencies, the pandemic has been an intensely turbulent time..

4 views0 comments

Active Agent

Oct 5, 20203 min read

Why Active Agent is Upgrading to CXM

While we’ve made our name as a Customer Relationship Management (CRM) platform, it’s become clear to us that the term creates more confusion

6 views0 comments

Active Agent

Sep 28, 20203 min read

Three Ways CRM Systems Generate Value

Customer Relationship Management (CRM) is a software-driven method of tracking, analysing and optimising a business’s interactions.

7 views0 comments

What Automation Means and What It Can Do For Estate Agents

Active Agent

Sep 15, 20203 min read

What Automation Means and What It Can Do For Estate Agents

Competing for business has always been tough for estate agents.

12 views0 comments

Why Responding Immediately Will Double Your Conversions

Active Agent

Sep 15, 20204 min read

Why Responding Immediately Will Double Your Conversions

The life of an agent is hectic, and most of us struggle to find enough time to devote proper attention to the ‘when’ and ‘how’ of our client

17 views0 comments

Why Personalisation Works – Even When We Know How It Works

Active Agent

Sep 14, 20203 min read

Why Personalisation Works – Even When We Know How It Works

It’s easy to dismiss ‘personalised marketing’ as a fad: most of us understand, rationally, that when we receive an email addressed to us..

4 views0 comments

About the author

Barry Ireland - Company Director

"After over twenty years of running Estate & Letting Agencies, I noticed there were a huge number of opportunities within the customer journey most agencies simply weren’t attending to, from responding faster and sending more relevant communications to improving their landing pages and utilising data more effectively.

This led me to the premise of a single mobile-friendly platform which would attend to every aspect of the customer journey – from improving lead generation to managing existing customer relationships. And by combining the psychological insights we’ve discussed with market-altering technology, we’ve made that comprehensive system a reality."

This blog follows current scientific research in proven ways to increase your conversion rates and why our system can help you on your way to being more successful than ever.